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LaNella Hooper-Williams

Personal Branding Tips and Tools for An Authentically Empowered Career


What Would You Tell Your Younger Self?

October 3, 2019

As I near, let’s just say, a significant birthday, I often look to the future, wondering what possibilities lay ahead. I also find myself looking back and reflecting on where I’ve been, what I’ve done, and what I could have done better.

Have You Created a Career Bucket List?

September 12, 2019

Summer’s officially ended. That fabulous vacation is probably a distant memory. We’ve dropped the kids off for their first day of school after taking those embarrassing photos denoting the grade they’re entering. And, our college students are all settled on campus. Whew!!

Networking Conversation Starters

August 15, 2019

For many individuals, it’s challenging to begin a conversation with strangers—especially at a networking event. Below are some ideas to help you get started.

Are You the Only One?

July 18, 2019

When I began my career in public relations in the 1980s, I was the only minority and the only woman on a 10-person communications team. Today, there are many more women in the communications field, but there is still a lack of diversity when it comes to people of color. And, both women and people […]

4 Follow-Up “To Do’s” After A Conference

July 3, 2019

Last week I spoke at the Women’s Leadership Roundtable of the National Association for Environmental Management (NAEM).  Nearly 175 women in science and engineering attended.  The two-day conference focused on Personal Branding and Communications. Ironically, I spoke on the Power of Networking.  So, how could I not practice what I preached—especially when it came to […]

3 Ways to Take the Stress Out of Planning Vacation

June 20, 2019

The official summer season will kick off on June 21 and many of us already have planned our vacation escapes.  We look forward to resting, relaxing and de-stressing.  However, for some of us, just the thought of preparing to be out of the office for an extended period is stressful.

Are You Avoiding the Spotlight?

May 9, 2019

Several years ago, while working for PNC Bank, I was offered a great opportunity to serve as the director of shareholder communications.  It was a highly visible position where I would work with the CEO of the company, as well as with a number of C-suite executives.

Are You Sparking Joy in Your Relationships?

April 25, 2019

Many years ago, when I lived and worked in Philadelphia, I participated in a program called Leadership Philadelphia.  During the program, I met a woman who would become one of my closest friends.  Interestingly, a few years after we met, she confessed, “I didn’t really like you when we first met.”

When Ok is Ok—Really!

April 10, 2019

I am a recovering perfectionist. My nature is to obsess about ways to take something to the next level. On the one hand, my perfectionist mentality is what has made my work great and led to accolades and promotions, but what I’ve come to realize is that this obsession with perfection also can be paralyzing.

Does Your Resumé Need A Makeover?

March 27, 2019

Recently, I was reading through my LinkedIn posts, and there was a young lady who was having a challenge securing employment. She indicated that she had been on numerous interviews but could never close the deal. In a desperate move, she posted her resume to LinkedIn and asked her connections to provide feedback as to […]

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