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Personal Branding Tips and Tools for An Authentically Empowered Career
July 23, 2020
As we are all experiencing high anxiety during this pandemic, it is sometimes difficult to step back and find the bright spots.
I am in a national women’s organization. The nearly 100-year old organization is focused on friendship and community service. A few weeks ago, approximately 15 of our chapter members came together for a drive-by social distancing birthday party for Bettye, one of our beloved emeritus members who turned 91. We literally drove up with balloons, flowers, posters, cupcakes, champagne, cards and a tiara! Because at 91, you definitely need a crown!
Bettye is a retired educator who wears her age like a badge of honor. But what I admire the most is that she has never let age stop her from learning, and is very much relevant. In fact, she rarely misses a monthly luncheon meeting. And she still drives locally. If our meetings happen to be an hour away, one of the members usually picks her up to avoid her being on the road.
Due to the Covid-19, we held our April meeting virtually and Bettye was totally on board. The monthly theme was “Who’s that Girl Friend,” and everyone had to send a younger photo of themselves for the game. Bettye was one of the first to upload a grade school photo from 1938 and send it to me via her iPhone. Although she has a Dell computer, she called me two weeks before the meeting and shared her concern about how to get on the video Zoom call. Two days before our meeting, I walked her through the process via Facetime. Once she was finally online, she was so excited to see us both on camera. And on the day of the Zoom call, she not only successfully signed on but invited another member over to join us who is even older than her.
During the recent launch of our website, Bettye was determined to get on our members’ only site and figured it out before some of our younger women.
Research shows we are living longer. Bettye’s determination is certainly an inspiration to me. As I look to the future, I decided I want to be relevant like Bettye. How can we stay relevant as we age? Below are some tips to get you started:
The world as we know it is already very different from that of February 2020. The skill sets needed to survive will be everchanging. For instance, all of us have had a crash course in mastering Zoom and other technology platforms. The bigger question for us is how will we adapt to our new normal and stay relevant? Will we be able to adapt to new technology and systems in 5, 10, 20 or 30 years from now? Can we comfortably adapt like Bettye, who was born in 1929 when computers were unheard of?
One thing is for certain, to stay relevant and keep up with the pace of change, we will have to be proactive about updating our skills and, like Bettye, be a continuous learner.