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LaNella Hooper-Williams

Personal Branding Tips and Tools for An Authentically Empowered Career

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5 Tips to Get You Back In the Career Game! 

September 28, 2017

Don’t you love stories with happy endings?  Nina (not her real name) had just about given up on pursuing a communications career. After graduating with both a bachelor’s and master’s degree in communications, she moved back to her hometown of Washington, D.C. and began her earnest job search. However, after three years, she had no luck.  

Relationships Matter 

September 14, 2017

A few months ago, I spent the day working with a friend on her resume. She had a high-powered position at one of the Fortune 500 companies and had recently negotiated an exit package with her company. When I asked her why she was leaving, she told me that her relationship with the CEO was not good. 

Big Girls Don’t Cry at Work

September 7, 2017

Some people cry at the drop of a hat.  It takes a lot for me to cry. However, some years ago, I almost broke down.  I happened to be presenting a global communications strategy at an executive committee meeting, and the head of the organization stopped me in my tracks and said, “Who told you to present this information?”   

Your Online Presence Matters

August 31, 2017

Have you updated your LinkedIn profile lately? Your online presence is a significant part of your brand. I’m almost embarrassed to admit it, but until recently, I probably had not even looked at mine in umpteen years.

Don’t Let Others Define You

August 24, 2017

Last weekend, I traveled to Pittsburgh, PA  for my 40th high school reunion weekend. (I can’t believe I’m that old either!).  I attended St. Paul’s Cathedral High School, an all-girls school located in the heart of North Oakland.  St. Paul’s merged with another girl’s high school in 1989 and is now known as Oakland Catholic.  

Are You Paying It Forward?

August 17, 2017

My niece, Dominique Hooper and her daughter Dejah were recently in Walmart shopping for college stuff.  Dejah was getting ready for her freshman debut at Penn State University Park Campus this fall. By the way, Dejah’s high school GPA was 4.0 (just had to do a little bragging).  

Think Like A Free Agent

August 3, 2017

As a native Pittsburgher, I’m a big Steeler fan and many of my Sundays during the football season are spent watching the games with my husband. The thing that always amazes me is how athletes are constantly proving themselves.  The ones that are excellent at their craft command large salaries and often break records.

Dr. Lonnie Bunch: The Making of A Powerful Personal Brand

July 27, 2017

Last week, I visited the Smithsonian Institution’s National Museum of African American History & Culture (NMAAHC) for the second time this year.  However, this trip was different because I had the opportunity to spend time with the museum’s founding director, Dr. Lonnie Bunch III. 

What Successes Have You Celebrated Lately?

July 20, 2017

I am in a leadership development class for women-owned businesses, and we meet once a month. During one of our meetings, Karen, our facilitator asked us to write down 25 accomplishments we’ve had since the beginning of the year. The accomplishments could include business, personal, home, etc.

Why Don’t You Do It Afraid?

July 13, 2017

Almost ten years ago, I began a new chapter in my life when I launched Hooper Williams Communications. After spending nearly 27 years in Corporate America and getting used to earning a regular paycheck, it was one of the scariest things I have ever done.

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