Why Personal Branding Matters

March 29, 2018

Think about a carton of eggs. They are usually all white, and there’s nothing different about them. However, if one egg happens to be gold, it will automatically get noticed. Your personal brand is what differentiates you from everyone else. It’s your unique value proposition and what separates you from your peers and, as a business owner, your competition.Personal branding has become a requirement for anyone looking to get a better job, grow their business, or take their career to the next level. And, if you are not focused on building your personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life.

That’s why personal branding matters. Focusing deliberately on building your personal brand will reap the following benefits:
1. Greater Focus On Your Goals—When you understand your purpose, you immediately have more focus on your career goals. You’ll also be able to build a roadmap with the key milestones that will ultimately get you to your destiny. As the saying goes, “If you don’t know where you are going, you will end up anywhere.”

2. Stand Out from The Crowd—Have you ever been in a meeting and someone says, we should ask “Jane” she is an expert in this area. Once people know who you are and begin to identify you with a specific area of understanding or expertise, you’ll be well on your way to becoming the go-to person in your niche or industry. Personal branding separates you from the rest of the pack.

3. Be Noticed and Rewarded—Without branding yourself, people will probably not perceive you as an expert. You are simply another plain vanilla flavor in a sea of vanilla ice creams. (Ok-can you tell I’ve been on a diet)

4. Gain Confidence—As you begin to build your personal brand, you will also become more and more confident in your abilities and your contributions. When you find your authentic voice, it builds self-confidence. Think about it: most people are attracted to confident people.

5. Better Job Choices—Hiring managers receive a large volume of job applications. So it’s essential that you stand out from the crowd in order to be considered for a position. This is where personal branding comes in. As a result of your focus and your efforts in continuing to build on your skills, you will be able to clearly articulate who you are, what experiences you have and what direction you’re going in. More importantly, you are presenting your best self to prospective employers.

6. Thrive In Difficult Times—When your personal brand is strong, opportunity finds you. You will be in control of your destiny in good and bad times. A well-constructed personal brand will ensure that you are indispensable so that no matter what happens in the world, you will not be the first one cut from the team.

Building a personal brand allows you to take control of your destiny. You become the CEO of ME. And that’s what matters most!